Data usage without consumer knowledge

As someone who has used online customer data extensively in multiple roles and at multiple companies, I really believe most companies are respectful in their use of customer data and are attempting to improve the customer’s life. I tend towards sharing my own data with companies that request it that I respect and have a relationship with. Perhaps for me especially that is why it is so difficult to hear that this extremely personal data was being taken without knowledge, consent, or request – and used for purposes undefined.

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